Overview
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To cope with competition and remain competitive, it’s imperative to use appropriate
tools to save maximum of time and get the best payback possible on investment. A
CRM strategy is often associated with the development of software solutions to automate
processes and make information exchange possible, as well as the establishment of
a common database shared between several staff members.
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This system aims to streamline information about an activity in order to increase
commercial competitiveness of the company and improve profitability. Whether to
increase sales, improve productivity, understand the needs of its customers, identify
new opportunities or get a better organization of the activity, the CRM is the ideal
solution.
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Active CRM solution
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Active CRM is a low cost, new generation, integrated management software platform
for call centers, specifically the telemarketing (outbound calls). The turnkey solution
includes the modules required for production such as campaign creation, telemarketing,
appointments scheduling as well as administration and analysis tools. Active CRM
is designed for businesses of all sizes who want to professionalize their telemarketing
cell and improve profitability.
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Diagram: Active CRM solution architecture
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8 good reasons to choose Active CRM:
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1
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Data and production processes are synchronized with a remote server to make them
accessible via the Web through a secure extranet exclusively used by the call center.
The data centralizing platform allows sale agents to view and access their agendas
and communicate the result of their business approaches; this gives supervisors
the ability to overview the activity. The centralization platform gives also the
managers the ability to monitor activity remotely via the Web and have access to
different indicators and statistics.
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2
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The computer telephony integration aka CTI gives the ability to integrate phone
systems (PBX, IPPBX etc...) to a software (CRM), and offers a great saving of time
on two levels. The first is the automatic dialing (preview, progressive, predictive
etc...) which speeds up the process, eliminates human intervention and avoid typing
errors. The second level is the detection of non-answer, busy, answering-machine
and fax, so only successful calls are routed.
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3
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The solution’s modules are completely customizable and can be tailored to the specific
needs and the working methods of each call center, especially the questioning form,
the scripting and the statistics.
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4
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The solution’s theme is adapted to the call center’s graphics, logos and color codes
are used to customize the skin of the different user interfaces in order to preserve
the identity of the center.
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5
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Active CRM enables call centers to focus on their core business in order to increase
their revenue. The activity is fully automated, from the campaign creation to the
result of the commercial approach.
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6
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Developed from a real analysis of actual needs and based on the latest technologies
in software development, the solution has been optimized to provide a better experience
in terms of responsiveness, stability and scalability.
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7
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Simple, intuitive and ergonomic, the solution is user friendly and simplifies the
access to the different modules thanks to the navigation systems and the integrated
dashboards.
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8
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Active CRM is a turnkey solution easy to deploy, updates are automatic. An extensive
training is provided to users in order to ensure an effective use.
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